Patrick Thorne is one of the most esteemed winter sports journalists and we were thrilled when he approached us with a view to writing about the Piste X Code campaign for the Ski Club of Great Britain‘s Ski & Board Magazine. Media coverage like this – especially at the start of the new winter season – is so effective when it comes to helping us spread our piste safety messages. Thank you Patrick!
So glad to see this initiative – for poor Ophelie in Flaine Jan 2022, right? That case seems to have gone very quiet…
Plus many press articles this year (Jan 2024) re older skiers giving up skiing in view others’ poor skiing behaviour on the slopes.
Plus since COVID we have seen nothing promoting the FIS rules, as used to be the case in the ‘old days’; so your initiative all the more important.
The quiz is great – ticket offices cd require punters to get 100% before getting a lift pass, or PXC cd certify each year for €x?!
The French video could be a lot punchier, highlighting each rule one by one, showing what can / does go wrong.
What can we do as punters, besides send €€€?
Can we get PXC pins??! Other merch?
Presume you’ve approached other resorts – tho’ we haven’t seen you at Val Thorens (last year) or Tignes / Arabba this year.
We will certainly promote right now to our tour operators / friends / ski schools.
Thanks again for your initiative – !
Peter, Lynne, Imogen, Theo